Win-Winnovation

Forge ahead through smart collaboration

Gone are the days of solitary endeavors and the 'not-invented-here' mindset. Welcome to the future, where being a master of your niche means joining forces with others, transcending organizational borders to create something truly groundbreaking. "Win-Winnovation" isn't just about mutual benefits—it's about setting new benchmarks of success together.

But the question looms: How do you make this happen? What kind of partners align with your company's vision? What form of partnership will elevate your organization to new heights? Whether you're aiming to expand your market share, your partner is eyeing a research breakthrough, or you're both keen on driving social change, is there a way to sync your aspirations?

Dive into the dynamic world of "Win-Winnovation: The smart collaboration manual", an interesting guide that propels you into the fast-paced realm where forging the right partnerships isn't just beneficial—it's imperative. In today's world, where agility and collaboration are the keystones of success, this book emerges as your ultimate guide to mastering the art of innovation through strategic collaboration.

This book is not just a source of inspiration; it's a treasure trove of insights and hands-on exercises designed to kickstart your journey of smart collaboration. Embark on this transformative adventure today and discover how to turn collaboration into your most powerful tool for innovation. Get ready to be inspired, equipped, and motivated to embrace the future of collaboration with "Win-Winnovation: The Smart Collaboration Manual.

Available in English & Dutch

Innovate with artists

how entrepreneurs and artists reinforce eachother

Immerse yourself in the inspiring world of "Innovating with Artists" and discover how the unique synergy between entrepreneurs and artists can lead to groundbreaking innovations. 

"Innovating with Artists" offers a fresh perspective on how these dynamic partnerships not only enrich the parties involved but also society at large. With a wealth of practical examples and testimonials, the book demonstrates how these collaborations challenge conventional wisdom and create new opportunities.

Whether you're a skeptic or an avid supporter of this interdisciplinary approach, this book invites you to explore the often untapped potential of collaboration between artists and businesses. The authors, armed with their extensive experience, provide a practical compass complete with tips and checklists to help you.

Let "Innovating with Artists" be your guide to unlocking creative synergies that transform the way we think about innovation and collaboration, and be inspired to bridge the gap between art and entrepreneurship yourself. 

Available in Dutch only

Patient Room of the Future: User-Oriented Innovation

The largest European open innovation consortium in the healthcare sector.

This case study is perfect for MBA and executive education students diving into courses on innovation management, entrepreneurship, innovation ecosystems, change management, and leadership.

Introduction to the case: Back in 2014, the Patient Room of the Future (PRoF) stood as the biggest European open innovation consortium in healthcare. It started in 2009 when a group of healthcare suppliers teamed up, eventually rallying over 300 experts from various fields to brainstorm and shape the future of healthcare. PRoF's unique interdisciplinary approach led to four successful projects, but its future held many questions: How would PRoF continue to foster innovation and dynamism for its members and stakeholders? How would their projects scale up, and what resources would be necessary? What was the next step in the consortium's journey?